Nowadays, the integration of all sales, marketing and revenue management strategies and tactics is vital if we want the client to book our accommodation.
The cost of obtaining clients is continually rising while profit margins are shrinking, meaning that the key to your company’s success depends on optimising channel management and intermediation costs.
Our company therefore adopts a management system that connects the entire existing commercial cycle, offering a professional and tailor-made service for each client. We manage your commercial department with the synergy and standards of a hotel chain, without losing your own personality and brand identity.
Our services include:
Development and execution of the revenue strategies according to the commercial strategy of each establishment. We specialize in improving the income of our clients:
- Analysis and improvements
- Distribution: contracting and negotiating…
- Daily management: princing, pick-ups…
- Improvements Study: visibility and reputation…
- Rates: creation the rate strategy.
- Strategy and campaign analysis: Follow up reports…
- Analysis of the competidors.
- Revenue management customized for each establishment.
The first step towards creating and improving the product image, is to carry out a commercial audit. We will identify opportunities for improvement and use them to realign procedures, thus consolidating a true brand image and position the product in the most suitable market niche.
It is crucially important from the outset, that we set up an agreed commercial strategy in with the establishment’s management team, to obtain optimal positioning and continuity for the product over time.
Commercial strategy is a company’s plan to market its products and survive over time. Without a plan, we can easily lose our way and lose business. This commercial strategy is a combination of tools that enable you to reach your target market.
These tools are known as the “5 Ps”: Product, price, promotion, people and post-sales service.
Each of these areas has one sole purpose: respond quickly, efficiently and effectively to meet the client’s needs and desires.
“Who are we, and who do we want to be?” Finding a balance between these questions isn’t always easy, but it’s vital for setting up a commercial strategy. This is one of the key areas to which Turismark will contribute enormously at the start of our relationship.
Turismark is a strategic collaborator of the most important online tour operators and travel agencies, which means we are a source of information, analysis, ideas, trends and market situation.
Our proven industry experience and extensive client portfolio bring us exceptional negotiation abilities, helping us to achieve the most optimal agreements, conditions, distribution cost reductions and payment methods.
Once the audit is complete and the strategy has been set up, we will implement some short, medium and long-term commercial actions, with an emphasis on the following:
Optimise accommodation planning and inventory management.
Analysis and management of OTA profiles, online reputation portals and social networks.
Analysis and report on photos and branding in the media, brochures and catalogues.
Standardisation of commercial documents: technical data sheets, newsletters, promotions, stop sales, etc.
Standardisation of commercial processes: rate setting, integrated channel manager, contracting, pickups, booking engine, etc.
Review and/or develop the company website, optimisation and implementation of marketing campaigns with our digital marketing partner.
Inclusion of your establishment in Turismark brochures and advertising material.
Attend workshops and top-level or specialist travel fairs.
In this digital age, when all companies are updating their business models and adapting to the Internet, the reality is that this new type of client comes with very distinct buying habits, and who is not the same as before.
Turismark supports incorporation of new technologies, to maintain a distribution model that combines the different sales channels, without ignoring the traditional channels that add immense value due to their strong trajectory.
Thanks to our collaboration with leading digital marketing companies and booking engines, we have all the necessary tools to accomplish this transition or improvement.
In managing your commercial department, our company prepares weekly metrics to better control product performance, as well as monthly reports, where we’ll share all the commercial actions implemented with the establishment’s management team.
Communication with the establishment is vital so that we can do the best job possible.
We are part of your team and we must all row in the same direction.
